GIS Solutions for Commercial Companies
Insight GIS can assist you in making vital business decisions using
GIS technology by showing you where your customers are on a map.
This helps you identify ideal locations for your products or services,
and make decisions about how to best manage your resources (such as
staff and distribution networks).
With Digital Data and software products such as MapInfo
Professional, AnySite, and Routefinder you can analyse information on
maps and gain a clearer picture of what is happening in your
markets. Our GIS Consultancy, Data Processing and Map Production
services enable you to capture the value of GIS technology without
having to learn how to use it yourself.
Insight GIS can help you in these important areas:
Identifying the Size of Your Market
Using information about sales areas as well as ABS Census data or
national address data, we can show you the number of potential
customers in each of your sales areas. Seeing this information
clearly displayed on a map helps you make decisions about which
customers to pursue.
Locating Target Markets
Using your own customer database we can map where your customers are
located on a map. You can then compare the location of customers
to your current store locations and those of competitors. This helps
you understand more about your customers, and assists you in
determining how to best service them.
Tracking Customer Behaviour
If you collect information about your customers’ purchasing
behaviour (for example through loyalty card schemes) we can help you
utilise this information by showing it on a map. This allows you
to quickly and easily see purchasing trends and make decisions about
how to cater for these most effectively.
Improving Service Delivery
When deciding where to locate your products and services you need to
evaluate the impact of factors such as demographics, potential markets,
existing customers, and competitors. We can assist you with this
by sourcing suitable data and displaying it on a map so you can make
more informed decisions. Insight GIS has a high level of
experience in this area and has worked with a number of commercial
companies to help them successfully identify the most appropriate
locations for their product and service outlets.
See these case studies to find out how commercial companies are realising the benefits of
investing in GIS:
Austar
Contours
Delta Hydraulics
Location in Insurance Risk Management
Van Dieman Mines
Media & Communications
Site Selection
